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Retail Marketing Strategy
Engage yourselves in retail strategies to survive and thrive in todays – and tomorrow’s – disruptive environment
Get Programme Info
CLASSES START
March 02, 2023
Last Date to Apply: February 28, 2023
DURATION
2.5 Days Offline
(10 AM- 5 PM / Day)
PROGRAMME FEE
INR 26,000 + GST
Inclusive of Meals and Stay.
CERTIFICATION
Executive certificate from GIM
CLASSES START
March 02, 2023
Last Date to Apply: February 28, 2023
DURATION
2.5 Days Offline
(10 AM- 5 PM / Day)
PROGRAMME FEE
INR 26,000 + GST
Inclusive of Meals and Stay.
Programme Overview
Radical changes that will completely transform retailing have been expedited by Covid-19. It is getting harder to attract (and keep) customers since consumer expectations are rising. In this course, we’ll define what it means to shift from a customer-focused approach to a product-focused approach and discuss how to develop a marketing plan that will actually benefit customers. This course offers insights into what we can learn from the firms that have seen the greatest success during this wave of change. You will be able to recognise the shifting expectations with relation to producing outstanding customer experiences and value-based branding by the end of this course.
Who should Attend
This Module is exclusively made for executives from the retail industry. People with following roles can attend the programme.
Campaign Designers
Marketing Executives
Marketing Managers
Marketing Heads
Sales Managers
Retail Marketing Executives
Media Planners
Benefits of Training
- How to increase customer value.
- Use technology to simplify the shopping experience.
- Identify vital global trends in retail.
- Examine your brand strategy
Programme Module
Faculty
Dr. Kapil Khandeparkar
PhD in Marketing from IIM Ahmedabad
Kapil Khandeparkar has completed his doctoral studies from the Indian Institute of Management, Ahmedabad in the field of advertising humour. His research interests include advertising humour, reference pricing, and retailing
Dr. Pravat Kar
PhD, NIT, Rourkela; Certified ITP, LBS, London
Dr. Kar is an experienced Associate Professor in marketing at Goa Institute of Management, with over 20 years of experience in academia and industry. He specializes in marketing productivity, consulting, and behavior change, and has led institutional development projects and research. He is currently leading a project to enhance online teaching capabilities at GIM. He also enjoys experimenting with pedagogical innovation.
Dr. Yukti Sharma
Post-Doctoral Research Fellow(Marketing), Ph. D (Marketing)
Dr. Yukti Sharma is an Assistant Professor in marketing at Goa Institute of Management. She completed her post-doctoral research in marketing from IIM Calcutta and her doctorate in “Marketing at subsistence marketplace” from Jamia Hamdard. Her research interests include Marketing, Developmental research, and Information systems. Her works have been published in reputed journals such as Journal of Retailing and Consumer Services, Journal of Marketing Theory and Practice, and Health Marketing Quarterly.
Dr. Anurag Dugar
Ph.D., MBA (Marketing), PGDBM (Marketing)
Dr. Anurag is a highly experienced marketing professional and educator, currently working at the Goa Institute of Management. He has previously worked at several top institutions, including IIM Bangalore, SIBM Pune, and Leeds Metropolitan University’s India campus. He is also a visiting faculty at several new IIMs.
Dr. Padmavathi Shenoy
BE, PGDHRM, PhD
Dr. Padmavathi Shenoy holds a Ph.D. from Indian Institute of Management Tiruchirappalli. She has 10 years of experience in industry and academia, including techno-functional roles in MNCs and as HR manager at start-ups. In academia, she has promoted industry-academia-community engagement and has conceptualized and delivered life skills and employability enhancement training programs.
About GIM
In 1993, the Goa Institute of Management was founded. It is an independent management school with NBA certification that is located in Goa and associated with AICTE. Students can enrol in a 2-year full-time flagship PGDM programme at this 29-year-old institution. Additionally, it offers online MBA (PGDM) courses and PGDM-Healthcare Management, Big Data Analytics, Banking, Insurance, and Financial Services programmes.
